Tirzepatide
Initial finding
Indexing allowed: No
After remediation
URL can be indexed by Bing
No SEO/GEO issues found
KSM™ Client Case Study
PeptideDoc: Building AI Visibility for a Physician-Led Medical Practice
From a 35/100 pre-launch KSM™ baseline to 62/100 on Day 1.
PeptideDoc demonstrates how the Knowledge Structuring Model™ can be applied to a physician-led healthcare organization to improve how search engines and AI systems identify the organization, physician authority, services, location and supporting evidence.
Pre-Launch
35/100
Day 1
62/100
Improvement
+27 Points
- Industry
- Healthcare & Medical Services
- Market
- New York City & Tri-State Area
- Physical Location
- Bayside, Queens, New York
- KSM™ Stage
- Day 1 baseline completed
01 · Starting point
The Challenge
PeptideDoc had physician expertise and an established medical practice, but its digital information was not consistently structured for modern search engines and AI systems. The challenge was to make the relationship between the organization, physician, location, services and supporting evidence easier for machines to identify and interpret.
Can an AI system clearly determine what PeptideDoc is, who owns and leads it, where care is provided, what services it offers and which information is authoritative?
02 · KSM™ baseline
KSM™ Score Progression
| Pillar | Pre-Launch | Day 1 |
|---|---|---|
| SEStructured Extractability | 16/40 | 30/40 |
| ESEntity Salience | 14/40 | 24/40 |
| CACitation Authority | 5/20 | 8/20 |
| Total | 35/100 | 62/100 |
+27 point improvement
03 · SE
Pillar 1 — Structured Extractability
The implementation created a more consistent machine-readable knowledge layer across PeptideDoc's website.
- Self-referencing canonical URLs
- index, follow directives
- Unique titles and descriptions
- OpenGraph metadata
- Structured service pages
- JSON-LD
- Breadcrumbs
- FAQ structured data
- Sitemap
- robots.txt
- AI-readable site architecture
Core structured-data pattern on major service pages
- MedicalClinic
- Physician
- MedicalTherapy / Service
- BreadcrumbList
04 · ES
Pillar 2 — Entity Salience
KSM™ reduced ambiguity around the relationship between the physician and PeptideDoc, so machines can connect the founder, the practice, its location and its services.
- Physician
- Saul F. Maslavi, MD — Founder & Owner, PeptideDoc
- Board certification
- Family Medicine
- Medical licensure (Dr. Maslavi)
- New York and Florida
- Physician NPI (Dr. Maslavi)
- 1134137383
- PeptideDoc office
- One physical office in Bayside, Queens, New York
- Saul F. Maslavi, MD
- Founder & Owner
- PeptideDoc
- Bayside, Queens
- Physician-Led Medical Services
06 · External validation
Search Engine Validation
Bing Webmaster Tools was used as an external technical validation source for priority service pages.
Medical Weight Management
Bing result
URL can be indexed by Bing
No SEO/GEO issues found
Peptide Therapy
Bing result
URL can be indexed by Bing
No SEO/GEO issues found
Tirzepatide was also aligned with the stronger structured-data architecture used by the other priority service pages.
07 · Technical work
Day 1 Remediation
10 strategic pages were standardized for:
- Canonical URLs
- Indexability
- Titles
- Descriptions
- OpenGraph metadata
- Organization identity
- Physician identity
- Founder/owner relationship
- Physician NPI
- Medical-service entities
- Physical location
- Breadcrumbs
Consistent entity IDs
https://peptidedoc.com/#clinic
https://peptidedoc.com/#dr-maslavi
Persistent IDs help machines understand that references across multiple pages describe the same clinic and the same physician.
08 · Participation
Google Generative AI Visibility Enabled
On Day 1, PeptideDoc was explicitly configured in Google Search Console to allow its links and content to appear in Google's Search generative AI features, including AI Overviews and AI Mode.
This setting does not guarantee an AI citation. It ensures that PeptideDoc is not excluded from participation while KSM™ works to improve the structured, entity and authority signals that influence visibility.
Day 1 finding
The website was no longer the primary constraint.
By the end of Day 1 remediation, PeptideDoc's owned digital knowledge layer had become substantially more structured and machine-readable. The next visibility constraint shifted outward toward external corroboration, citation authority and AI recognition.
09 · Day 1 → Day 30
The Next Phase
The Day 30 phase moves from structured presence toward recognized authority.
- Google Search Console indexing
- Sitemap processing
- Google Business Profile
- Physician and business directory consistency
- LinkedIn entity consistency
- Authoritative clinical references
- External PeptideDoc citations
- AI query benchmarking
- Branded and non-branded query monitoring
Can search engines and AI systems consistently recognize PeptideDoc as a distinct physician-led medical entity founded and owned by Saul F. Maslavi, MD, and corroborate that relationship through authoritative external sources?
Next step